Dragon Fruit Lip Butter Campaign
The Dragon Fruit Lip Butter Campaign is an In Store Promotion run by The Body Shop in support of small local charities and grassroots initiatives. The profit from the sale of the lip butter will be shared with three charities. The profit is directed to the charities through the Dragon Lip Butter Grant Program of The Body Shop Foundation in the U.K.
Specifically, The Body Shop will donate 100% of the profits to charity. 25% of the donation will be paid to the Body Shop Foundation to support its international initiatives. 75% of the donation will divided between three Canadian charities based on the following format:
- Every customer will receive one token for every lip butter product purchased in the store. The customer may vote by placing their token in the voting box to indicate their preferred charity.
- The most popular charity will receive 50% of the donation amount
- The second most popular charity will receive 30% of the donation amount
- The third most popular charity will receive 20% of the charity amount
While the campaign will run for one year starting Aug 12, 2013, the product will be actively promoted in store for 3 months. The vote allocation at the end of three months will determine the donation distribution as noted above. As part of the campaign, each charity will be profiled for one month in every store. Dress for Success Canada will be profiled in September. The other two charities involved in this year’s campaign are Polar Bears International and the Seeds of Diversity.
In 2012, the campaign ran for 6 months and raised just over $22,000. The charities involved were The Humane Society of Canada (1st place), Canadian
Association of Elizabeth Fry Societies (2nd place) and the Canadian Parks & Wilderness Society (3rd place).
So please make sure you vote for Dress for Success Canada- we look forward to your support! Thank you.